Position Overview:
We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling, design, and community engagement.
Key Responsibilities:
• Develop and execute social media strategies that align with brand goals and marketing campaigns.
• Create, schedule, and publish high-quality content (photos, videos, captions, stories, reels, etc.) across platforms like ABC Imaging website, Instagram, Facebook, TikTok, and LinkedIn.
• Manage day-to-day engagement by responding to comments, messages, and brand mentions.
• Analyze performance metrics and provide regular reports with actionable insights.
• Stay current on social trends, hashtags, and algorithm updates to maximize visibility and growth.
• Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints.
• Monitor online reputation and support community management efforts.
Qualifications:
• Bachelor's degree in marketing, Communications, or a related field (or equivalent experience).
• 2+ years of experience managing social media for a brand, agency, or organization.
• Strong understanding of platform analytics, trends, and content optimization strategies.
• Excellent copywriting and visual storytelling skills.
• Proficiency with social media management tools like Meta Business Suite, Later, Hootsuite, Canva, or Adobe Creative Cloud.
• Detail-oriented, creative, and able to multitask in a fast-paced environment.
• Experience with paid social advertising and audience targeting.
• Photography or short-form video editing skills.
• Familiarity with influencer marketing and user-generated content.
• Basic understanding of SEO and content marketing principles.
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