Job Description

Paid Digital Marketing Specialist leads paid-channel strategy for Financial Solutions, driving qualified lead generation, brand visibility, and market traction. The role supports BELAYs Accounting Services portfolio—Bookkeeping, Fractional CFO, and Outsourced Accounting—through targeted, scalable paid media programs aimed at key decision-makers across priority industries.

Working within a fast-paced, high-performing marketing team, this position applies strategic rigor, creative experimentation, and continuous optimization to increase qualified Financial Solutions leads, accelerate pipeline performance, and strengthen BELAYs position in the outsourced financial services market.

The specialist partners with cross-functional stakeholders and manages paid-channel vendors to ensure campaigns remain precise, efficient, and performance-driven. As the paid media subject-matter expert for Financial Solutions, the role builds a deep understanding of prospect behavior across the funnel and aligns closely with product and revenue teams to drive measurable growth.

Duties and responsibilities

you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision and core values daily, fostering a collaborative and positive team environment.

Key Responsibilities

Develop a deep understanding of the Financial Solutions customer journey, from awareness through conversion, across our paid media ecosystem (Google, Meta, LinkedIn, etc.).

Design and implement paid strategies that place BELAY Financial Solutions in front of prospects and move them through the customer journey to drive awareness, consideration and conversion to grow revenue.

Manage the vendors/contractors that support our paid efforts collaborating with them for strategy and holding them accountable for results. (Included but not limited to LinkedIn, Meta, Twitter, Google, and other paid media vendors)

Responsible for pulling and analyzing monthly advertising reports, utilizing whatever tools necessary to build and develop insights based on the data, and making recommendations based on the data.

Continue your own professional development by prioritizing learning and staying on top of the changes in paid channels as well as possible new channels for BELAY.

Partner closely with the Financial Solutions team to ensure paid strategy aligns with business goals, service-line positioning, and target industries.

Support Financial Solutions campaigns, promotions, webinars, funnels, and experiments with paid-channel amplification.

Support the Growth Marketing Manager on all company initiatives. Proactively meet team needs, strive for excellence, and do so with a collaborative lens, a ton of grace, and zero ego.

Partner with the Marketing Team to maintain consistent branding across all channels, initiatives, and campaigns.

Use Salesforce and HubSpot as core tools for tracking lead flow, campaign attribution, and performance.

Research as needed to assist with marketing initiatives.

Bring new, test-ready ideas to the team to continually improve Financial Solutions performance and efficiency.

Manage assigned projects to successful completion as needed.

Qualifications

This role requires a motivated and trustworthy self-starter with strong communication and technological skills who thrives both independently and on a team. Our ideal corporate team member is flexible, creative, well-organized and ready to roll up their sleeves to get the job done!

2+ years experience managing paid marketing campaigns (Google, Meta, LinkedIn or others) and working with outside vendors

Bachelors degree or equivalent work experience

A high degree of autonomy with the capability of working remotely

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